Sara Baskentli
Associate Professor
About
I am a consumer well-being researcher. Majority of my ongoing research focuses on sustainability, corporate social responsibility, morality and food wellbeing. In the food wellbeing stream, I explore how external cues (e.g., temperature) can impact the health and wealth of consumers. In sustainability/CSR research streams, I develop insights on the role of internal cues (e.g., moral foundations) on consumer judgments.
In my current projects, I work with subsistence marketplaces in Tanzania and populations with vulnerabilities in Sri-Lanka. I am excited to be part of CCCR to learn more about new practices and new research areas.